What is SEO and Why Do I Need It?
If you are reading this page you might already have an idea of what SEO is but I wanted to clarify for those of us who still aren’t sure.
SEO stands for search engine optimization and it is exactly what it sounds like. It’s optimizing your web pages so that the search engines find it relevant for the particular keywords that you are wanting to rank for in the search engines. The most popular search engine, Google, is also probably the most commonly targeted when implementing an SEO plan. The reason for this is that it is a much better investment of time to worry about how Google ranks your pages than it is to worry about the rest of the search engines that only account for a small fraction of the potential traffic to your site. It is also true that if you have a good rank in Google, you are highly likely to rank highly in Yahoo and Bing as well without even really worrying about them.
There are two major ways you can promote your website for the search engines. The first is on page SEO. This is where you focus on the content of your webpage to make sure that Google will see it as relevant to the keywords you are targeting. Generally this means the keywords will be in the description, meta tags, headers, anchort texts, bold text and so on of your page. There are many different theories as to what Google looks for in on page optimization but nobody really knows because Google claims to use over 200 factors when ranking sites. However, we do have a very good idea of what works and if you follow some simple guidelines then you will be well above 90% of your competition.
The second type of SEO is known as off page SEO. There are many forms of off page optimization but the most common and influential one is link building. This is where you attempt to inflate Google’s view of the popularity of your site by getting other sites to link back to you. There are many guidelines on how to do this but the basic idea is to make the links look like they build naturally over time and that they aren’t all exactly the same.
In Google Terminator Chris Fox shows you how to some SEO techniques that are quick and effective to take over the first page of Google during a product launch. He shows you exactly what to do every step of the way to place you miles ahead of the competition on the first page of Google. This is the simplest way that I have ever seen it laid out and it works! How do I know? Because if it didn’t then you wouldn’t be reading this.
Check out my full review of the course on the home page here and also make sure you grab my Google Terminator bonus package if you decide to buy.
